THINK BEYOND YOUR LOGO
"Your entire company should be considered your branding department" - Anonymous
Your brand is more than just your logo. It's your mission, your vision, your core values. It's your voice, your personality, your internal dynamics. It's a visual representation of every aspect of your business. It's who you are, why you do what you do, and what you stand for.
An effective brand takes all of the unique aspects of your business, and presents them to the world in a way that is unmistakably you.
Here at The Marketology Lab we've had a lot of experience
working with brands from all over the globe (hundreds of them to be precise!) so we know a thing or two about what it takes to
make (or break) a brand.
​
Our brand strategy process was developed with 4 key
elements; Identity, Design, Consistency, Longevity
Mission Vision Values
Personality
Voice
01
IDENTITY
By learning your business's unique dynamics we'll help you craft your mission, vision and values, and create a distinct voice that accurately reflects the personality of your company.
IDENTITY
Fonts and Colors
Imagery
Unique Style
02
DESIGN
We'll create brand guidelines that ensure a consistent visual presence. We'll also provide you with templates and sales enablement tools that give your team the confidence to rep your brand.
DESIGN
Guidelines
Presence
Collateral
03
CONSISTENCY
We'll create brand guidelines that ensure a consistent visual presence. We'll also provide you with templates and sales enablement tools that give your team the confidence to rep your brand.
CONSISTENCY
Continuity
Advocacy
Reach
04
LONGEVITY
We'll create continuity by building a trusted, lasting relationship with you. As an extension of your marketing team we'll elevate your brand through advocacy programs and strategic partnerships.
LONGEVITY
HAVING AN IDENTITY CRISIS?
"If you want to be taken seriously, be consistent" - Joubert Botha
Tried meditating? yoga? podcasts? journaling? long walks with nature? Finding your brand's identity can be a lot like finding yourself. It's often a long arduous journey with lots of "phases" along the way, but when you're trying to build a business, what do all those "phases" look like to your prospects and customers?
How many times have you visited a company's social platforms to find a start and stop in brand design and tone of voice? It makes it obvious where marketing staff have turned over. While a new "phase" may be an improvement on the old one, visible churn is good for no-one.
That's where The Marketology Lab comes in. When you outsource your brand strategy and development to us, you no longer have to worry about department churn; our process ensures the safety, consistency, and longevity of your brand, even at the hands of new employees.
