MAKE AN IMPACT
"Creating a strong business and building a better world are not conflicting goals - they are both essential ingredients for long-term success" - Bill Ford
Our world is becoming more and more conscious every day, and CSR has never been more integral to the success of businesses. So much so, that 86% of US consumers expect companies to act on social environmental issues.
Deciding as a business to become more socially responsible is the easy part, incorporating CSR into your marketing strategy is a little trickier. Giving back any way you do it is of course wonderful, but how you do it can really make all the difference to the success of your company and how your customers see you. You need to figure out what your customers care about, what you have to offer your community and the wider world, and align your business to those causes in a very planned and strategic manner.
PARTNERSHIPS
Foster collaboration between organizations
Strategically align with relevant causes
Use public relations and network to further causes
Maximize exposure
PARTNERSHIPS
Promote diversity and inclusion
Nurture and develop talent
Empower and motivate team
Provide competitive salaries
EMPLOYEES
EMPLOYEES
Promote diversity and inclusion
Nurture and develop talent
Empower and motivate team
Provide competitive salaries
EMPLOYEES
COMMUNITY
Act responsibly and ethically
Raise awareness of social causes
Share the benefits of economic prosperity
Maximize funding
COMMUNITY
ENVIRONMENT
ENVIRONMENT
Decrease waste and carbon footprint
Promote environmental protection
Pursue sustainable supply chains
Maximize impact
EMPLOYEES
Provide a platform for employee voices
Offer opportunities to volunteer
Let your team take the lead
Maximize involvement
EMPLOYEES
"BAAH HUMBUG"?
"All company bosses want a policy on Corporate Social Responsibility. The positive effect is hard to quantify, but the negative consequences of a disaster are enormous." - Noreena Hertz
What if we told you that 66% of consumers are willing to pay extra to patronize companies that are committed to Corporate Social Responsibility? Not only that, but a whopping 87% of consumers will purchase a product because the company advocated for an issue they care about. Research also shows that 88% of consumers are more loyal to a brand that supports a social or environmental issue.
As these statistics prove, not only does CSR attract new clientele and go a long way with existing customer loyalty. It's a necessity in today's ever-more conscious world.
Ready to start building CSR into your marketing strategy?
