CREATIVITY BREEDS CREATIVITY
"You cannot use up creativity, the more you use, the more you have" - Maya Angelou
The World Wide Web has made it easy for businesses to get their products and services out there for the public to consume, but in this vast gossamer of content you can just as easily become entangled, and if your messaging doesn't stand out from the crowd it can end up being nothing more than just a flicker in a news feed.
Creativity takes collaboration and time. But when you're managing multiple projects and juggling team schedules neither of those things are on your side and you start to run the risk of your marketing going stale.
That's why our clients turn to us. When you turn your campaign over to us, you're entrusting it to professionals who live and breathe creativity;
you're not just gaining a few creative ideas, you're gaining a
full-suite creative team who can take those ideas and turn
them into something special.
Marketing always works best when it's collaborative. If you've ever heard of (or subscribe to) the "Left Brain, Right Brain" theory, the idea that people are either analytical and methodical (left-brained) or creative and artistic (right-brained) then the below depiction should be familiar to you. At The Marketology Lab we use it to illustrate the importance of both skill sets throughout the creative process.
01
SET GOALS
At the beginning of the creative process we work with you to understand where you're at and what you want to achieve, so that we can set SMART campaign goals.
02
BRAINSTORM
Once we've established your goals our Marketologists will then get to work brainstorming ideas. We'll come up with suggestions for you to review with your team.
05
EXECUTE
"The works must be conceived with fire in the soul but executed with clinical coolness" - Joan Miro. Creativity without clear strategy, and precise execution is a job half done.
03
STRATEGIZE
Once your team has reviewed our suggestions, we'll come up with a strategy to implement the ideas you have chosen in a way that meets your campaign goals.
04
BUILD
Now the fun begins! With a strategy in place we'll build out your campaign from every angle, producing content that captures the essence of your message and draws the audience in.
CREATIVE BLOCK?
"Limitations mean freedom" - Austin Kleon
A creative block can sometimes be a blessing in disguise; when you're up close to something your view can be impaired by not seeing the full picture, sometimes it requires taking a step back to gain focus. An additional set of eyes can provide you with a more peripheral vision.
In business, when budgets become tightened you are often forced to find new ways of resolving problems with little to no resources. This is where outsourcing can go a long way. Many times you can outsource job functions to cut costs, and with specialized services find better results.
