DO COLLATERAL DAMAGE
"There is no sale without the story; no knockout without the setup."
- Gary Vaynerchuk
A decade or so ago marketing collateral was considered to be the printed materials you take to prospects upon meeting them in person, such as brochures, business cards, and one pagers. Today marketing collateral is so much more.
At each stage of the buyer's journey you need to equip your prospects with tools and information that directly address their issues and help them make a guided choice towards a solution to their problems.
At The Marketology Lab we've identified five key pieces of marketing collateral we consider essential at each stage of the buyer's journey.
01
AWARENESS
At the Awareness Stage of a buyer's journey, the buyer is recognizing a they are experiencing a challenge or problem. They are beginning to look for educational information to help them pinpoint the problem further and to give a name to the problem.
01
AWARENESS
02
CONSIDERATION
At the Consideration Stage, the buyer has done their research and has now clearly defined their problem. They are furthering their research in order to understand all of the possible solutions to their problem.
02
CONSIDERATION
03
DECISION
Once the buyer reaches the Decision Stage of their journey, they have a very good grasp on their problem and have come to a strategic decision on how they will resolve it. They are now looking to find a solution/partner who fits their strategy and are ready to make a purchase decision.
03
DECISION
04
LOYALTY
After the buyer has made their decision and you have won their business, it is just as important to keep their business. The buyer will now be looking for best practice advice and guides to help them get the most value out of the product or service you have sold them.
04
LOYALTY
NEED BACKUP IN YOUR CORNER?
"There is no sale without the story; no knockout without the setup." - Gary Vaynerchuk
Going to market without collateral would be like stepping into the ring with Mike Tyson. You know your lights are about to be out before the fight has even begun. Before you climb through the ropes you need to be prepared to go 12 rounds against the competition.
Speed and agility are key to gaining an edge over your competitors. Your focus needs to remain in the moment, but you also need an arsenal of tactics and techniques at your disposal to keep jabbing away with in order for you to deliver that stellar performance that turns a prospect into a customer and knocks out the competition.
Make us your cornerman, and we'll be there through every cut, scrape and bruise, reminding you of your strategy and supplying you with content that actually packs a punch and does some collateral damage.
