What is a Tagline?
A tagline is a short phrase that represents a company's values, mission, or products. Taglines can have significant impact on a business. A great tagline can become synonymous with the brand itself, helping to increase brand recognition and loyalty among customers.
10 Timeless Tagline Examples:
1. "Just Do It" – Nike
Nike’s iconic tagline "Just Do It" has been around since 1988. It’s a call to action that encourages people to push their limits, try new things and never give up. The tagline has been incredibly successful, helping Nike become one of the most recognized brands in the world.
2. "Think Different" – Apple
Apple’s "Think Different" tagline was introduced in 1997 as part of an ad campaign that featured famous people who had made a significant impact on the world. The tagline embodies Apple’s innovative spirit and has helped the company establish itself as a leader in the tech industry.
3. "I’m Lovin’ It" – McDonald’s
McDonald’s popular tagline "I’m Lovin’ It" was introduced in 2003. It’s a catchy phrase that creates a positive association with the fast-food chain and has helped to increase customer loyalty.
4. "The Ultimate Driving Machine" – BMW
BMW’s tagline "The Ultimate Driving Machine" was introduced in 1975 and has become synonymous with the brand’s high-performance vehicles. The tagline has helped BMW establish itself as a premium car brand.
5. "Melts in Your Mouth, Not in Your Hands" – M&M’s
M&M’s tagline "Melts in Your Mouth, Not in Your Hands" was introduced in 1954 and has become one of the most recognizable taglines in the world. The tagline emphasizes the candy’s unique texture and has helped to establish M&M’s as a leading candy brand.
6. "Finger Lickin’ Good" – KFC
KFC’s tagline "Finger Lickin’ Good" was introduced in 1956 and has become one of the most successful taglines in the fast-food industry. The tagline emphasizes the taste and quality of KFC’s food and has helped to build brand loyalty among customers.
7. "Can You Hear Me Now?" – Verizon
Verizon’s tagline "Can You Hear Me Now?" was introduced in 2002 and has become one of the most recognizable taglines in the telecommunications industry. The tagline emphasizes the quality of Verizon’s network and has helped to build brand recognition and loyalty.
8. "The Happiest Place on Earth" – Disneyland
Disneyland’s tagline "The Happiest Place on Earth" was introduced in 1955 and has become synonymous with the theme park. The tagline emphasizes the joy and happiness that visitors experience while at Disneyland and has helped to build brand loyalty.
9. "The Quicker Picker Upper" – Bounty
Bounty’s tagline "The Quicker Picker Upper" was introduced in 1970 and has become one of the most recognizable taglines in the cleaning industry. The tagline emphasizes the effectiveness and efficiency of Bounty paper towels and has helped to establish the brand as a leading cleaning product.
10. "Because You’re Worth It" – L’Oreal
L’Oreal’s tagline "Because You’re Worth It" was introduced in 1973 and it has since become one of the most recognized and iconic taglines in the world. The tagline taps into a universal human desire for self-worth and self-esteem. It's simple, memorable, and adaptable, being modified to fit different contexts. For example, L'Oréal has used variations like "Because We're Worth It" and "Because You're Worth More" in different marketing campaigns.
Do I Need a Tagline for My Business?
Not all businesses require a tagline. Some successful brands thrive without one, relying on other elements of their brand strategy to communicate their message. If you decide to create a tagline, make sure it aligns with your overall brand strategy and effectively communicates the unique aspects of your business.
Do you need tagline help? Email hello@themarketologylab.com today to book a consultation.
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