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Writer's pictureMegan McLoughlin

Securing Your Social Media Identity: What to Do When Your Desired Handle is Taken


confused woman looking at a cell phone

In today's digital age, establishing a strong social media presence is crucial for individuals and businesses alike. However, it can be disheartening to find that the handle you want for your social media account is already taken.


Strategies and creative alternatives to consider when your desired social media handle is unavailable:


Add "The" or "Official" Prefix

One common approach is to add "The" or "Official" as a prefix to your desired handle. For instance, if @YourDesiredHandle is taken, try @TheYourDesiredHandle or @OfficialYourDesiredHandle. This addition not only maintains consistency with your brand name but also establishes a sense of authority or uniqueness.


Incorporate Variations or Abbreviations

Consider using variations or abbreviations of your desired handle. You can try different combinations of letters, numbers, or symbols to create a unique identity. For example, if @YourDesiredHandle is unavailable, try @UrDesiredHandle or @YrDesiredHandle. Just ensure that the variation still aligns with your brand and remains easy to remember.


Include a Location or Niche Descriptor

To differentiate your handle, consider incorporating a location or niche descriptor that is relevant to your brand. For instance, if @YourDesiredHandle is taken, you could add a city name, such as @YourDesiredHandleNYC or @YourDesiredHandleLA, or a niche descriptor like @YourDesiredHandleFoodie or @YourDesiredHandleFitness.


Append Action Words

Adding action words to your handle can make it more dynamic and engaging. For example, if @YourDesiredHandle is unavailable, consider using verbs like @DiscoverYourDesiredHandle, @FollowYourDesiredHandle, or @ExploreYourDesiredHandle. This approach adds an interactive element to your brand and encourages user participation.


Use "I Am" or "We Are"

If you're a public figure or in the entertainment industry, consider using @iam. If it's a business account, consider using @weare. This can really work well to establish a sense of importance and confidence from the get-go.


Extend with Words or Phrases

Consider extending your handle by adding relevant words or phrases that align with your brand identity. For example, if @YourDesiredHandle is taken, try @YourDesiredHandleHQ (headquarters) or @YourDesiredHandleOnline. This method can enhance the clarity and meaning of your handle while maintaining its essence.


Use Official Suffixes

If your brand qualifies for official suffixes like "Inc," "Co," or "TV," consider incorporating them into your handle. These suffixes can lend credibility and professionalism to your brand. For instance, if @YourDesiredHandle is taken, try @YourDesiredHandleCo or @YourDesiredHandleTV.


Engage with an Active Verb

Choose an active verb that reflects your brand's values or actions and integrate it into your handle. For example, if @YourDesiredHandle is taken, try @InspireWithYourDesiredHandle or @CreateWithYourDesiredHandle. This approach adds a dynamic element and showcases your brand's purpose.



Need Creative Help with Choosing Your Social Media Handle?

Our creative team have got you covered! Email hello@themarketologylab.com to book a consulting session today.



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