In the world of marketing, collateral is essential for conveying the message of your company, highlighting goods and services, and eventually generating conversions. The price of producing marketing collateral, however, can come as a shock to a lot of businesses. It seems fair to ask, given that the cost of marketing material may sometimes exceed $500 or more per piece, why the expense?
Time-Consuming
It takes time to create marketing material that works. Every stage, from conception to design and content production, needs meticulous attention to detail. It requires skill and imagination to create eye-catching graphics and persuasive language that connect with your target audience. Moreover, marketing materials are frequently made to last for an extended period and act as a classic representation of your company. Although the content's durability adds value, it also necessitates careful preparation and execution to guarantee that it stays compelling and relevant over time.
Versatility
The versatility of marketing material is another factor contributing to the price. A single piece may be broken down into several versions to appeal to various audience demographics or provide alternative ideas. Alternatively, all of the material might work together as a one consistent piece, giving detailed information about your products and services. Since each version must be carefully developed to fulfill its intended function while remaining consistent with the overall brand identity, this flexibility complicates the design process.
The Intricacy of Revisions
Designers usually expect revisions to their original collateral after the client provides feedback, each revision takes time and effort. Although it's easy to think that changes should be simple and quick, the truth is that polishing and fine-tuning marketing collateral can take just as much time as starting from zero. Every modification needs to be well thought out to make sure it improves the collateral's overall efficacy while fulfilling the client’s wishes.
Marketing Collateral: Expensive, but Necessary
Even though marketing collateral may appear expensive at first glance, it is critical to understand the value it adds to your brand and your company's objectives. By investing in professionally crafted collateral, you're not just purchasing a piece of paper or digital file – you're investing in the perception and reputation of your brand. From attracting new customers to nurturing existing relationships, effective marketing collateral plays a pivotal role in driving success and growth. So, while the price tag may be daunting, rest assured that the return on investment is well worth it in the long run.
What Does The Marketology Lab Charge for Marketing Collateral?
Our average rate is $500 per piece with a maximum of two revisions. Clients are expected to provide a detailed brief, our typical turnaround is 3-4 days.
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