1. General
The Marketology Lab LLC ("The Marketology Lab LLC" or "we" or "us" or "our") respects the privacy of everyone ("Sites' visitor" "user" or "you") that uses our website at www.themarketologylab.com, as well as other device or online applications related or connected thereto (collectively, the "Sites").
The following The Marketology Lab LLC Privacy Notice ("Privacy Notice") is designed to inform you, as a user of the Sites, about the types of personal information that The Marketology Lab LLC may gather about or collect from you in connection with your use of the Sites. It also is intended to explain the conditions under which The Marketology Lab LLC uses and discloses that personal information, and your rights in relation to that personal information.
The Sites are hosted in the United States and is subject to U.S. state and federal law. If you are accessing our Sites from other jurisdictions, please be advised that you are transferring your personal information to us in the United States, and by using our Sites, you are agreeing to that transfer and use of your personal information in accordance with this Privacy Notice. You also agree to abide to the applicable laws of the State of New Jersey and U.S. federal law concerning your use of the Sites and your agreements with us. If your use of the Sites would be unlawful in your jurisdiction, please do not use the Sites.
Company Information
The Marketology Lab LLC
2196 Bathgate Avenue
Bronx, NY 10457
Email: hello@themarketologylab.com
Phone: 646-560-6630
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2. How We Collect and Use Your Personal Information
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The Marketology Lab LLC gathers personal information from users of the Sites. When you browse our Sites, subscribe to our services or contact us through various social or web forms you are voluntarily sharing personal information with us. This personal information also includes various data that we collect automatically. This may be the user’s Internet Protocol (IP) address, operating system, browser type and the locations of the Sites the user views right before arriving at, while navigating and immediately after leaving the Sites. It may also include various technical aspects of user’s computer or browser and users browsing habits that are collected through cookies. The Marketology Lab LLC may analyze various mentioned personal information gathered from or about users to help The Marketology Lab LLC better understand how the Sites are used and how to make them better. By identifying patterns and trends in usage, The Marketology Lab LLC is able to better design the Sites to improve users’ experiences, both in terms of content and ease of use. From time to time, The Marketology Lab LLC may also release the anonymized information gathered from the users in the aggregate, such as by publishing a report on trends in the usage of the Sites.
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When we believe disclosure is appropriate, we may disclose your information to help investigate, prevent or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of The Marketology Lab LLC, our users, our employees or others; to comply with applicable law or cooperate with law enforcement; to enforce our Terms of Use or other agreements or policies, in response to a subpoena or similar investigative demand, a court order or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us. We will notify you if permitted before undertaking such disclosures.
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The Marketology Lab LLC reserves the right to transfer all information in its possession to a successor organization in the event of a merger, acquisition, bankruptcy or other sale of all or a portion of The Marketology Lab LLC’s assets. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred information will be subject to this Privacy Notice, or to a new privacy notice if you are given notice of that new privacy notice and are given an opportunity to affirmatively opt-out of it.
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3. Do We Use Cookies?
A “Cookie” is a string of information which assigns you a unique identification that a website stores on a user’s computer, and that the user’s browser provides to the website each time the user submits a query to the website. We use cookies on the Sites to keep track of services you have used, to record registration information regarding your login name and password, to record your user preferences, to keep you logged into the Sites and to facilitate purchase procedures. The Marketology Lab LLC also uses Cookies to track the pages that users visit during each of the Sites’ sessions, both to help The Marketology Lab LLC improve users’ experiences and to help The Marketology Lab LLC understand how the Sites is being used. As with other personal information gathered from users of the Sites, The Marketology Lab LLC analyzes and discloses in aggregated form information gathered using Cookies, so as to help The Marketology Lab LLC, its partners and others better understand how the Sites is being used. SITES’ USERS WHO DO NOT WISH TO HAVE COOKIES PLACED ON THEIR COMPUTERS SHOULD SET THEIR BROWSERS TO REFUSE COOKIES BEFORE ACCESSING THE SITES, WITH THE UNDERSTANDING THAT CERTAIN FEATURES OF THE SITES MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF COOKIES. SITES’ USERS WHO REFUSE COOKIES ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.
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The Marketology Lab LLC currently uses the following cookies on the Sites:
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Strictly Necessary Cookies: These cookies enable core functionality such as security, verification of identity and network management. These cookies can’t be disabled.
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Performance Cookies: These cookies help us to understand how visitors interact with our website, discover errors and provide a better overall analytics.
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Analytics Cookies: These cookies collect data to remember choices users make to improve and give a more personalized experience.
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Marketing Cookies: These cookies are used to track advertising effectiveness to provide a more relevant service and deliver better ads to suit your interests.
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4. Do We Share Your Personal Information?
​General Provisions
The Marketology Lab LLC contractually prohibits its contractors, affiliates, vendors and suppliers from disclosing any personal information received from The Marketology Lab LLC, other than in accordance with this Privacy Notice. These third parties may include advertisers, providers of games, utilities, widgets and a variety of other third-party applications accessible through the Sites. The Marketology Lab LLC neither owns nor controls the third-party websites and applications accessible through the Sites. Thus, this Privacy Notice does not apply to personal information provided to or gathered by the third parties that operate them. Before visiting a third party, or using a third-party application, whether by means of a link on the Sites, directly through the Sites or otherwise, and before providing any personal information to any such third party, users should inform themselves of the privacy policies and practices (if any) of the third party responsible for those Sites or applications, and should take those steps necessary to, in those users’ discretion, protect their privacy.
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Analytics
We may use third-party vendors, including Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past activity on the Sites, including Google Analytics for Display Advertising. The personal information collected may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. If you do not want any personal information to be collected and used by Google Analytics, you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout/) and/or opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings (www.google.com/settings/ads).
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Social Media
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We may use hyperlinks on the Sites which will redirect you to a social network if you click on the respective link. However, when you click on a social plug-in, such as Facebook’s "Like" button or Twitter’s “tweet” button that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. If you do not use these buttons none of your data will be sent to the respective social network’s plugin providers. To illustrate this further, imagine the scenario where you click on the Facebook’s "Like" button on the Sites. Facebook will receive your IP address, the browser version and screen resolution, and the operating system of the device you have used to access the Sites. Settings regarding privacy protection can be found on the websites of these social networks and are not within our control.
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5. Mobile Device Additional Terms
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Mobile Device. If you use a mobile device to access the Sites or download any of our applications, we may collect device personal information (such as your mobile device ID, model and manufacturer), operating system, version personal information and IP address.
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Geo-Location Personal Information. Unless we have received your prior consent, we do not access or track any location-based personal information from your mobile device at any time while downloading or using our mobile application or our services, except that it may be possible for The Marketology Lab LLC to determine from an IP address the geographic location of your point of connectivity, in which case we may gather and use such general location data.
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Push Notifications. We send you push notifications if you choose to receive them, letting you know when someone has sent you a message or for other service-related matters. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.
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Mobile Analytics. We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record personal information, such as how often you use the application, the events that occur within the application, aggregated usage, performance data and where the application was downloaded from. We do not link the personal information we store within the analytics software to any personal information you submit within the mobile application.
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6. Privacy Rights - EU Users
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If you reside in the European Union (EU), United Kingdom (UK), Switzerland, Norway, Lichtenstein, or Iceland, you have certain data protection rights under your local laws.
These rights may include:
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The right to request access and obtain a copy of your personal information
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The right to request edits or erasure of your personal information
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The right to limit the processing of your personal information
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Data portability right (if applicable)
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The right to object to the processing of your personal information
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If The Marketology Lab LLC relies on your consent to process your personal information, you have the right to withdraw your consent at any time. However, please note that this will not alter the validity of the processing before its withdrawal.
If you wish to exercise any of the mentioned rights please contact us by email at hello@themarketologylab.com, or by referring to the contact details at the bottom of this Privacy Notice. The Marketology Lab LLC has 30 days to respond to your request.
If you are not satisfied with The Marketology Lab LLC's handling of your privacy concerns please note that you have the right to complain to your local data protection supervisory authority.
List of EU supervisory authorities: http://ec.europa.eu/justice/dataprotection/bodies/authorities/index_en.htm.
Switzerland supervisory authority: https://www.edoeb.admin.ch/edoeb/en/home.html.
If you have any questions or comments about your privacy rights, you may email us at hello@themarketologylab.com
7. Privacy Rights - California Users
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Do Not Sell My Personal Information Notice - California Consumer Privacy Act (CCPA)
The Marketology Lab LLC has not disclosed or sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. The Marketology Lab LLC will not sell personal information in the future belonging to Sites' visitors, users and other consumers.
If you are under 18 years of age
If you have registered account with The Marketology Lab LLC, you have the right to request the removal of unwanted personal information that you publicly post on our Sites. To request the removal of such information, please contact us using the contact information provided below. Make sure to include your account's email address and a statement that you reside in California.
"Shine the Light Law"
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, personal information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this personal information would include a list of the categories of the personal information that was shared and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to the address listed below.
8. Children
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The Children's Online Privacy Protection Act ("COPPA") protects the online privacy of children under 13 years of age. We do not knowingly collect or maintain personal information from anyone under the age of 13, unless or except as permitted by law. Any person who provides personal information through the Sites represents to us that he or she is 13 years of age or older. If we learn that personal information has been collected from a user under 13 years of age on or through the Sites, then we will take the appropriate steps to cause this personal information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a member of the Sites or has otherwise transferred personal information to the Sites, please contact The Marketology Lab LLC using our contact personal information below to have that child's account terminated and personal information deleted.
9. Do-Not-Track Notice
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Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. Because there is not yet a common understanding of how to interpret the DNT signal, the Sites currently do not respond to DNT browser signals or mechanisms.
10. Governing Law
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Disputes over privacy issues contained in this Privacy Notice will be governed by the law of the State of New Jersey. You also agree to abide by any limitation on damages contained in our Terms of Use, or other agreement that we have with you.
11. Privacy Notice Changes
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The Marketology Lab LLC may, in its sole discretion, change this Privacy Notice from time to time. Any and all changes to The Marketology Lab LLC’s Privacy Notice will be reflected on this page and the date of the new version will be stated at the top of this Privacy Notice. Unless stated otherwise, our current Privacy Notice applies to all personal information that we have about you and your account. Users should regularly check this page for any changes to this Privacy Notice. The Marketology Lab LLC will always post new versions of the Privacy Notice on the Sites. However, The Marketology Lab LLC may, as determined in its discretion, decide to notify users of changes made to this Privacy Notice via email or otherwise. Accordingly, it is important that users always maintain and update their contact personal information.
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12. Contact
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If you have any questions regarding our Privacy Notice, please contact us at:
The Marketology Lab LLC
2196 Bathgate Avenue
Bronx, NY 10457
Email: hello@themarketologylab.com
Phone: 646-560-6630