Nicole Rodriguez
How to Use Hashtags Effectively on Social Media
Hashtags are a powerful tool for increasing visibility, engagement, and reach on social media. When used effectively, they can help you conn
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Stephanie Quinones
Jun 282 min read
Understanding Brand Recall: What is it and Why is it Important?
There are several tools that brands utilize in order to stand out among a crowded marketplace; however, there is one thing that can truly he
Stephanie Quinones
Apr 192 min read
Why is Marketing Collateral so Expensive
In the world of marketing, collateral is essential for conveying the message of your company, highlighting goods and services, and eventuall
Nicole Rodriguez
Apr 123 min read
Is TikTok Advertising Worthwhile?
TikTok has become a huge hit in the entertainment industry, and marketers should take advantage of this opportunity.
Megan McLoughlin
Feb 23 min read
Do I Need a Tagline for My Business?
A tagline is a short phrase that represents a company's values, mission, or products. Taglines can have significant impact on a business.
Nicole Rodriguez
Jan 263 min read
The Art of Choosing a Business Name: Factors to Consider
Choosing a business name is a crucial decision that can significantly impact your brand's success. A well-crafted name can attract customers
Stephanie Quinones
Jan 192 min read
Setting Up a Business: Key Marketing Aspects to Consider
In the midst of establishing your product or service, it's crucial to lay a strong foundation for your marketing efforts.
Megan McLoughlin
Jan 122 min read
Securing Your Social Media Identity: What to Do When Your Desired Handle is Taken
It can be disheartening to find that the handle you want for your social media account is already taken. But fear not, there are workarounds
Nicole Rodriguez
Jan 43 min read
Logos vs Icons: Understanding Their Roles and Significance in Branding
In the world of branding, logos and icons play pivotal roles in representing and communicating a brand's identity. While logos serve as the
Stephanie Quinones
Oct 28, 20221 min read
The Ultimate Rebrand Checklist
Rebranding your business can be overwhelming, download our Ultimate Rebrand Checklist to make sure you don’t miss anything!
Olivia Wolfson
Sep 13, 20222 min read
The Evolution of Famous Logos
No matter how big or small, brands change logos all of the time in order to keep up with the latest trends, or to give themselves a new...
Megan McLoughlin
Jul 12, 20223 min read
The 5 Key Elements of Logo Design
Your logo and your icon are the key symbols of your brand identity. So what exactly goes into creating them successfully?
Megan McLoughlin
Jun 14, 20224 min read
10 Ways to Make Your Brand Look Bigger
You’re familiar with the struggle; you research, you prepare, you make the perfect pitch, your prospect is impressed, but then you hear...
Stephanie Quinones
May 10, 20222 min read
Employees Are Your Biggest Brand Advocates
When it comes to spreading brand awareness, employees are likely your most effective, yet most underutilized asset.
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